Welcome to Kieffer’s Kopywritng!
Hello again👋 - I’m Victoria. Cat mom, avid traveler, book worm and word nerd.
An email strategist and Klaviyo-focused copywriter for e-commerce brands.
I don’t just write emails — I help brands turn email into a predictable growth channel through strategic flows, campaigns, and lifecycle systems.
Strategic Email Marketing for E-Commerce Brands
I am so glad you’re here!
I love helping e-commerce brands turn email into a consistent revenue channel.
I specialize in Klaviyo-focused email marketing-building strategic flows, campaigns, and lifecycle systems that support retention and repeat purchases.
Rather than sending more emails just to stay visible, I focus on using email intentionally- so it supports your customers at every stage and actually drives growth.
Hello there, 👋
I’m Victoria. And I don’t believe in “set it and forget it” email marketing- or one size-fits-all strategies.
SO WHAT’S MY APPROACH?
I take a revenue-focused, lifecycle approach to email marketing, using Klaviyo to understand customer behavior and deliver the right message at the right time.
That means building strong foundational flows, using segmentation thoughtfully, and creating campaigns that support real business goals- not just filling inboxes.
WHY E-COMMERCE AND KLAVIYO?
E-commerce brands rely on repeat customers — and email plays a critical role in making that happen. Klaviyo offers powerful data and automation capabilities, but many brands never fully unlock them.
I specialize in Klaviyo because it’s built specifically for e-commerce and allows for deeper segmentation, smarter automation, and revenue-focused reporting. By focusing on one ecosystem, I’m able to go deeper, move faster, and build systems that actually perform.
What I Do👉
Build and optimize Klaviyo lifecycle flows that drive repeat revenue
Create and execute campaigns aligned with promotions, launches and retention goals
Segment audiences based on behavior, engagement and lifecycle stage
Help brands clean up, optimize, or migrate their Klaviyo accounts
Turn email into a reliable, scalable growth channel- not an after thought
Who I Work With👉
I primarily work with:
E-commerce & DTC brands
Small teams who want email to drive real revenue
Brands using Klaviyo or planning to migrate to it
Agencies looking for Klaviyo-focused execution support
What You Can Expect👉
Clear communication and realistic expectations
A thoughtful, strategic approach-not guesswork
Email systems built with long-term growth in mind
A collaborative, low-pressure working relationship
Let’s Talk About Your Email Strategy
If you’re looking to improve retention, increase repeat purchases, or finally make email a consistent revenue channel, I’d love to learn more about your business.