🛒 ABANDONED CART FLOW (General Ecommerce)
A 3-email abandoned cart sequence built to recover lost sales, rebuild interest, and guide shoppers back to checkout with encouragement, social proof, and gentle urgency.
Goal: Re-engage shoppers who left items in their cart, reduce hesitation through reassurance and reviews, and drive conversions with a time-sensitive incentive.
Brand Voice: Clean, encouraging, conversion-focused
Niche: General Ecommerce / DTC Stores
Strategy Highlights:
• Send a gentle reminder to bring shoppers back within the first hour
• Reinforce trust and confidence with social proof + value points
• Use subtle urgency and an incentive to overcome hesitation
• Reduce friction with reminders of fast shipping + easy returns
• Encourage checkout without pressure or pushiness
🛒 ABANDONED CART FLOW (General Ecommerce)
3 Emails — Clean | Encouraging | Conversion-Focused
🛒 Email 1 — Gentle Reminder (1–2 hours after abandonment)
Subject Line Options:
• Did you forget something? 👀
• Your cart is waiting for you
• Quick reminder before your item sells out
Preview Text: Your selected items are still available — checkout when you're ready.
Body:
Hi [First Name],
It looks like you left something behind during your visit, and we just wanted to make sure everything’s okay. Your items are still in your cart — right where you left them.
Sometimes life gets busy. No worries — we’ve saved your cart so you can pick up exactly where you left off.
What’s waiting for you:
✔ High-quality products
✔ Quick checkout
✔ Fast shipping
✔ Easy returns
If you had any trouble checking out, feel free to reply — we’re always here to help.
👉 [Return to Your Cart]
P.S. Your items aren’t guaranteed to stay in stock, so grab them while they’re still available.
🛒 Email 2 — Social Proof + Value Justification (24 hours later)
Subject Line Options:
• Still thinking it over? Here’s what customers say 💬
• These might help you decide…
• A little inspiration from happy customers
Preview Text: Real reviews to help you feel confident in your purchase.
Body:
Hi [First Name],
Still thinking about your cart? No rush — but we thought you might like to hear what other customers are saying.
What people love about shopping with us:
“Amazing quality — exactly what I was hoping for.”
— Customer Review
“Shipping was fast, and the customer service was incredible.”
— Customer Review
Why customers choose us:
• High-quality products you can rely on
• Fast, tracked shipping
• Secure checkout
• Easy returns
• Exceptional customer support
If you’re still considering your items, we’d love for you to experience them firsthand.
👉 [Complete Your Order]
Still have questions? We’re happy to help — just hit reply.
🛒 Email 3 — Urgency + Incentive (48–72 hours later)
Subject Line Options:
• Last chance before your cart expires ⏰
• A little something to help you decide…
• Your cart is expiring soon — grab it before it's gone
Preview Text: Your items are almost sold out — here’s a special offer.
Body:
Hi [First Name],
Just a reminder — the items in your cart are almost out of stock, and we don’t want you to miss out.
To make your decision a little easier, here’s a small thank-you for shopping with us:
Use code: CART10 for 10% off your order
(valid for the next 24 hours)
Why now is the perfect time:
• Limited stock remaining
• This exclusive discount expires soon
• Your cart will reset after your window closes
If you’ve been waiting for the right moment, this is it.
👉 [Secure Your Items]
We’d love to welcome you as a customer — and we know you’ll love what you ordered.
P.S. If you need help with sizing, shipping, or product details, just reply — we’re here for you.