FLOW 4 — Product Launch Sequence (GlowSkin — Beauty Brand)

A 5-email product launch sequence designed to generate anticipation, activate subscribers, and drive early sales for a new serum launch.

Goal: Build hype, educate subscribers, highlight benefits, and maximize launch-day conversions while reinforcing GlowSkin’s premium positioning.

Brand Voice: Premium, elegant, luminous, beauty-editorial
Niche: Skincare / Beauty

Strategy Highlights:
• Tease the product with emotion + desire
• Provide VIP early access to reward loyal subscribers
• Use testimonials from editors + influencers for strong social proof
• Drive urgency on launch day with limited supply messaging
• Maintain momentum with a final “last call” email

Flow 4- Product Launch Sequence (Glow Skincare)

Lead Magnet Delivery + Nurture Sequence

Tone: Warm-Supportive-Educational-Empowering

✨ **FLOW 4 — GlowSkin Skincare

Product Launch Email Sequence (Expanded Copy)**
Tone: Premium • Elegant • Luminous • Beauty-editorial**

✨ Email 1 — Teaser / Sneak Peek

Subject: Something radiant is coming… ✨
Preview: A new glow is about to reveal itself

Hi [First Name],

We’ve been quietly working behind the scenes on something truly special — a product designed to elevate your skincare routine and bring out your most luminous, healthy glow yet.

And it’s almost time to share it with you. ✨

Introducing a new addition to the GlowSkin family: a serum formulated to brighten, hydrate, and reveal effortlessly glowing skin from the very first use.

No details yet — just a promise:
This is the glow you’ve been waiting for.

Stay close. Early access is coming soon.

👉 [Be the First to Know]

P.S. Our subscribers always get exclusive perks — and this launch is no exception.

✨ Email 2 — VIP Early Access Invitation

Subject: Your early access to Radiance Serum starts now 🌟
Preview: Be among the first to experience the glow

Hi [First Name],

You’re officially on the VIP list — and that means you get early access to our new Radiance Serum before it’s released to the public.

Radiance Serum was intentionally crafted to transform dull, tired-looking skin into a brighter, smoother, hydrated complexion — using clean, refined, skin-loving ingredients.

What makes Radiance Serum special:

Instant luminosity — a soft, natural glow from the first application
Deep hydration — lightweight, non-greasy moisture that lasts
Even skin tone — reduces dullness for a more radiant complexion
Clean ingredients — no parabens, sulfates, or synthetic fragrances

As a thank-you for being part of our GlowSkin community, enjoy:
✔ Free shipping on your pre-order
✔ A complimentary deluxe skincare mini

Both are exclusively for early-access members.

👉 [Pre-Order Radiance Serum]

Glow begins with intentional care — and yours starts now.

✨ Email 3 — Social Proof / Beauty Editors’ Reactions

Subject: Why beauty editors are calling this a “must-have” ✨
Preview: Real reviews, real glow

Hi [First Name],

Radiance Serum hasn’t officially launched yet — but beauty editors and early testers are already falling in love with it.

Here’s what they’re saying:

“A glow-giving serum that feels like silk on the skin. This is the future of everyday radiance.”
Emma R., Beauty Editor

“Finally, a serum that brightens without residue or heaviness — my skin drinks this up.”
Sophia L., Skincare Blogger

We formulated Radiance Serum with one purpose:
To give you your most naturally radiant skin — without complicated routines or heavy layers.

Your early-access window is still open, but not for long.

👉 [Claim Your Serum]

P.S. Our first batch is small — and early testers are already raving.

✨ Email 4 — Official Launch Announcement

Subject: It’s here: Radiance Serum is officially available ✨
Preview: Your glow awaits — limited quantities available

Hi [First Name],

The moment is here — Radiance Serum is officially live.
Crafted with clinically backed botanicals and skin-brightening actives, it’s designed to bring out the healthiest, most radiant version of your skin.

What you can expect with consistent use:

• A more even, luminous complexion
• Deep hydration with a featherlight finish
• Smoother-looking skin texture
• A brightened, awakened glow

Our first batch is limited, and early access customers have already begun placing their orders — so if you want to secure your bottle, now is the time.

👉 [Order Radiance Serum]

GlowSkin products are created intentionally, in small batches, to ensure the highest quality.
This launch is no exception.

✨ Email 5 — Scarcity / Last Chance Reminder

Subject: Almost gone — Radiance Serum is selling out fast
Preview: Don’t miss your chance to glow

Hi [First Name],

A quick update — Radiance Serum is almost sold out.
Your early access and launch perks end as soon as this batch is gone.

If you’ve been waiting for the right moment to try it, this is it.
Once this batch sells out, there won’t be restock for several weeks due to our small-batch production process.

Why customers love it:

• Noticeable glow within the first days
• Lightweight texture that layers beautifully under makeup
• Clean ingredient list that supports long-term skin health

Don’t miss the chance to secure your bottle.

👉 [Get Radiance Serum Before It’s Gone]

Your glow is waiting — but not for long.

 

 

 

 

 

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