⭐ FLOW 5 — Post-Purchase Flow (FitWear — Athleisure Brand)

⭐ **FLOW 5 — POST-PURCHASE FLOW

(FitWear — Athleisure Brand)**
4 Emails | Niche: Fitness Apparel
Tone: Energetic • Friendly • Performance-Driven
Strategic Purpose: Improve customer satisfaction, reduce returns, build long-term loyalty, increase repeat purchases, and nudge toward final conversion.

✉️ EMAIL 1 — Order Confirmation + Expectation Setting (Expanded Further)

Subject Line Options:

1. Your FitWear order is on the way! 🚚

2. You’re all set — here’s what happens next

3. Woo! Your new FitWear is headed your way 🎉

Preview Text: Let’s get you ready for your next workout.

Hi [First Name],

Great news — your FitWear order is officially confirmed and our team is packing it with care. We can’t wait for you to move, stretch, and train in your new gear.

We believe that great activewear should support your movement, your comfort, and your confidence — and we’re excited for you to experience that firsthand.

Here’s what happens next:

📦 1. Your order is being prepared
Every item is hand-checked to ensure quality, comfort, and perfect stitching. If it’s not up to our standard, it doesn’t make it into your package.

🚚 2. You’ll get a tracking number soon
Expect a shipping update within 24 hours. Keep an eye on your inbox so you can follow your order every step of the way.

🧵 3. A perfect fit, guaranteed
Love it or exchange it — we make returns easy and effortless because your FitWear should help you feel unstoppable.

👟 What to do while you wait
Use this time to plan your next workout — your new gear will be ready to take on anything you throw at it.

Thanks for joining the FitWear community. You’re going to love how you feel in your new gear.

Stay moving,
The FitWear Team

✉️ EMAIL 2 — Product Education + Care Instructions (More Expanded)

Subject Line Options:

1. Make your FitWear last longer 🧼

2. Read this before your gear arrives

3. How to care for your new FitWear (important!)

Preview Text: Quick tips for long-lasting comfort.

Hi [First Name],

Your new FitWear is built to perform — and with the right care, it’ll stay soft, stretchy, and ready for every workout.

Here’s how to keep it looking and feeling like new:

🧼 Wash cold
Heat can damage high-performance stretch fibers. Stick to a gentle, cold cycle to protect the fabric’s shape and softness.

🚫 Skip fabric softeners
They may smell great, but they coat performance fibers and reduce breathability — making sweat-wicking less effective.

🌬️ Air dry only
Trust us on this one. Air drying keeps your FitWear extra soft and helps it last twice as long compared to machine drying.

📦 Store folded, not hung
Hanging can pull at the fabric over time. Folding helps maintain elasticity and structure.

💡 FitWear Tip:
Wash your activewear separately from heavy garments like jeans or towels to protect the fibers and extend durability.

A little care goes a long way — just like in fitness.

Can’t wait for you to feel the FitWear difference.
— The FitWear Team

✉️ EMAIL 3 — Cross-Sell + “Complete the Look” (More Expanded)

Subject Line Options:

1. Your new FitWear loves these too 😉

2. Complete your workout fit

3. Your perfect match is waiting

Preview Text: Pieces that pair perfectly with what you just bought.

Hi [First Name],

Your new FitWear gear is almost there — and if you’re ready to complete the look, we’ve pulled together a few pieces that customers pair most often with what’s on its way to you:

🔥 Recommended for you:

Sculpt Leggings
Our best-selling, sculpting fabric that hugs in all the right places and moves seamlessly with your body.

CloudSoft Hoodie
For warm-ups, cool-downs, and everything in between. Cozy feel, premium look.

BreathEasy Tank
Lightweight, breathable, quick-drying — perfect for lifting, running, pilates, or gym days.

✨ FitWear Styling Tip:
Mixing and matching your activewear creates longer-lasting sets AND helps your gear maintain its elasticity over time.

Here’s your chance to build a full fit that elevates your workouts and your motivation.

👉 Shop your perfect match →

You’re going to look (and feel) incredible.
— The FitWear Team

✉️ EMAIL 4 — Review Request + Loyalty Incentive (More Expanded)

Subject Line Options:

1. Quick question about your order 💬

2. How’s your new FitWear?

3. Can we ask a small favor?

Preview Text: Your feedback means everything to us.

Hi [First Name],

We hope you're loving your new FitWear! Your experience matters — not just to us, but to the entire FitWear community.

💬 Will you leave a quick review?
Your feedback helps us design activewear that supports real movement, real bodies, and real goals. Every review shapes the next generation of FitWear.

What should you mention?

• Fit & comfort

• Performance during workouts

• Fabric feel

• Style & confidence boost 😉

As a thank you, here’s a little gift:

👉 10% off your next order
Use code: THANKYOU10

And if anything wasn’t perfect, reply and let us know — our support team truly reads every message and is here to help you find your ideal fit.

Thanks again for being part of the FitWear community.
We can’t wait to support your next workout — and your next win.
— The FitWear Team