Welcome Flow — GreenFuel (Ecommerce)
A 4-email welcome & nurture sequence for a plant-based protein brand designed to convert new subscribers into loyal first-time buyers.
Goal: Build trust, introduce the brand story, deliver a welcome incentive, and drive first purchase through education, social proof, and urgency.
Brand Voice: Energetic, wellness-forward, motivating
Niche: Health & Wellness / DTC Ecommerce
Strategy Highlights:
• Deliver immediate value with a discount code
• Establish the brand’s unique selling points
• Educate subscribers about product benefits
• Build trust through testimonials
• Use urgency to nudge hesitant subscribers
FLOW 1- Ecommerce Welcome & Nurture (GreenFuel)
Ecommerce Welcome & Nurture Sequence
Tone: Energetic, fitness-forward, motivating
FLOW 1 — Ecommerce Welcome & Nurture (GreenFuel)
Tone: Energetic, fitness-forward, motivating
🌱 GreenFuel — Email 1: Welcome & Brand Story (Expanded)
Subject: Welcome! Here’s your gift 🌱
Preview: Start your journey to stronger, healthier days
Hi [First Name],
Welcome to GreenFuel — we’re excited to have you with us! If you're here, it means you're ready to fuel your workouts and recovery in a cleaner, more intentional way. And we’re here to support you every step of the way.
At GreenFuel, we believe high-performance nutrition should feel good. No bloating. No artificial aftertaste. No unnecessary fillers. Just clean, plant-based protein designed to help you feel strong, energized, and confident in your body.
As a thank-you for joining our community, here’s your 10% off code:
WELCOME10
Use it anytime on your first order — whether you’re looking to build lean muscle, recover faster, or finally switch to a protein your stomach actually tolerates.
Why people choose GreenFuel:
• 20g of clean protein per serving
• Easy-to-digest, plant-based formula
• No artificial flavors or fillers
• Smooth taste and mixability
• Loved by thousands of fitness enthusiasts
Your wellness journey starts here — and we can’t wait to fuel your progress.
👉 [Shop Now]
P.S. Have questions about flavors or where to start? Hit reply — we’re here to help.
🌱 GreenFuel — Email 2: Product Benefits & Education (Expanded)
Subject: Why our protein works harder for you 💪
Preview: Clean ingredients. Real results. Better performance.
Hi [First Name],
A lot of protein powders promise results — but most fall short where it matters: quality, digestion, and consistency.
At GreenFuel, we created a protein that actually supports your body, your goals, and your lifestyle. Here’s what makes ours different:
💡 Designed for clean performance
Our plant-based formula is crafted with your recovery and energy in mind. No junk. No bloat. No chalky texture. Just real nutrition that works with your body, not against it.
🔥 Our top-selling blends:
Plant Protein Vanilla — smooth, light, and perfect for everyday shakes
Chocolate Recovery Blend — rich, satisfying, and ideal for post-workout fueling
Energy + Immunity Boost — plant-powered support for active, busy days
🌟 What customers are saying
Thousands of people report:
• Improved energy during workouts
• Faster recovery between sessions
• Better digestion
• More consistent strength progress
If your current protein leaves you feeling sluggish or uncomfortable, it’s time for something better.
👉 [Shop Bestsellers]
🌱 GreenFuel — Email 3: Testimonials (Expanded)
Subject: See why people love GreenFuel
Preview: Real stories. Real results.
Hi [First Name],
Wondering if GreenFuel really makes a difference?
Here’s what our customers have to say:
“I’ve tried so many protein powders, and GreenFuel is the only one that actually tastes good and keeps me energized — no stomach issues!”
— Alex, 27
“The Chocolate Recovery Blend is my go-to. My recovery time is better, and I finally feel like I’m making real progress.”
— Mia, 32
These are just two of the thousands of people who have made the switch to cleaner, easier-to-digest protein — and never looked back.
Your 10% welcome discount is still waiting for you. Fuel your next workout with the clean nutrition you deserve.
👉 [Shop Now]
🌱 GreenFuel — Email 4: Urgency / Last Chance (Expanded)
Subject: Your 10% welcome gift expires tonight!
Preview: Last chance to claim your discount ⏰
Hi [First Name],
Just a quick reminder — your 10% welcome discount expires tonight. This is the perfect chance to stock up on clean, plant-based protein that supports your goals and tastes amazing.
GreenFuel is helping thousands of people train stronger, recover faster, and feel better in their bodies. Your first order is the perfect place to start.
If you’ve been waiting for the right moment… this is it.
👉 [Claim Your Discount]
P.S. Once the code expires, it’s gone for good — don’t miss out.

